How To Make A Hand Drawn Animation

How tin can manus-drawn blithe videos benefit your marketing strategy?

Here at Yum Yum Videos, nosotros've seen outset-manus that this fashion of video is one of the most used in online marketing – they're highly useful to connect with a target audience, because of their engaging nature and their corking synthesis power.

Marketers dearest them! Because these videos give them the risk to explain a circuitous business idea in just a few seconds, in a highly educational way.

But what makes these videos unique is their style – they take a very recognizable blitheness  style which makes it highly attractive to an audience. Classically, it'due south made out of a whiteboard background (or another kind of groundwork that could serve to draw on, like a slice of paper), a continuous cartoon and a hand that draws.

Because of their popularity, you've probably seen them earlier! Let's take a look at the basics of this video style.

The Basics

Originally, these videos were drawn in real life, by an artist that was existence recorded with a photographic camera. As the years went by (and the applied science improved), the technique was improved and empowered with 2D animation. Also, some special effects were added, to requite the style a boost (which too helped achieve a high-quality result!).

Of form, the classic style of animation translated into lots of time and effort, and also, in most cases, a very poor result. On top of that, if the artist fabricated even the tiniest fault, it couldn't be solved and they had to motion-picture show it all over once more!

Gladly, present the process is much more time and cost-effective, because by now it'due south all made digitally. This makes the mode more polished and clean, and it's also faster to produce… and whatsoever mistake can be solved instantly without having to starting time over.

Digital hand-fatigued videos besides introduced animated characters and situations to this style, which was something that couldn't be done before!

Not every scene gets animated, but strategically, you can animate some parts of it to make it more engaging to the viewer and to highlight certain parts of the message.

Even though its development from paper (or whiteboard!) to digital blitheness suffered, the three main elements nosotros discussed before nevertheless remain. And so, a paw-drawn video must take:

• A clear background (classically a whiteboard, only it could resemble any other material if it helps with the narrative)
• A continuous cartoon (usually, resembling a black marker, but information technology tin can accept some splashes of color in strategic places – to highlight the make or sure situations; and preferably the brand's colors!)
• A hand that draws (information technology's what gives context to the video! Without the cartoon hand, it would just be a mutual blithe video)

But this is merely the kickoff! Let's take a expect at the steps needed in gild to brand one of these videos for your brand!

How to make a hand-fatigued video step by step!

i. Script

In order to create one of these videos, the get-go stride is to write a script. This will be the backbone of the video, and the starting bespeak for the rest of the steps!

An blithe video script must follow a clear narrative construction. Considering these are unremarkably brusque videos (90 seconds or less), the all-time choice is to stick to a archetype structure of a beginning, a middle and an end. It'south the kind of construction you lot'll find in a lot of Hollywood flicks!f

In this case, the structure of the script must answer some basic questions. At the commencement of the story, your script should reply "What?" – What is the problem that your target audience is facing?

In the center of the script, answer "How?" – How will your product or service help your target audience, and how will it solve their problems? This solution must exist explained as simply and as straight as possible.

At the cease, you must answer "Why?" – Why should your audience choose your solution, instead of the competition's? It's very possible that at that place are other companies and brands that offering similar products, that could also solve your audience's problems. So, why should they cull you? What's the main characteristic that makes your product or service the best?

After your script is done, we recommend that you always read information technology out loud, so y'all desire to make certain that it sounds natural – reading a script out loud helps you make certain that the words you've called are the best ones to communicate your bulletin; and besides that the vox inflection, speed and emphasis on certain words sound as natural as possible.

2. Storyboard

Later on your script is done, information technology's time for the storyboard! In this stride, you'll be organizing all of the visual actions of the video (or, at least, the primary ones!), and you lot'll draw how the story will be developed during the video.

The storyboard is one of the near of import steps of the video production process, because information technology will be the reference for the work of illustrators and animators, phonation over actors, and everyone else involved.

Basically, a storyboard will prove the different scenes of the video, with sketches or visual cues. Underneath each scene, yous'll need to write some descriptions of what volition be happening in the video; and the part of the script that'southward meant for each scene. Here's an instance!

In whiteboard animated videos, drawings are e'er connected, and so information technology shouldn't have whatsoever clipping or camera swaps between shots – and this is something that must be stated in the storyboard.

3. High Quality Animation

The script is done, the storyboard is ready and approved by the creative director… then, the next step is to animate it!

In that location are many different types of animation styles, but for hand-fatigued videos, the important matter to remember is to proceed the drawings continued. If your animator is not familiar with the style, it can be very tricky – and so keep in listen that you should find a team that has experience with these types of videos, so y'all tin brand sure that everything runs smoothly.

Most of the fourth dimension, the all-time way to go is to observe a professional animation studio, (or a video production company) that'southward experienced in whiteboard and hand-drawn videos. You tin know if a team is right for you if you accept a look at their portfolio and feel like their blitheness style will work for your brand!

If you need them, nosotros've got some tips in how to choose the right animation studio, then accept a look at that! (It's a free e-volume) 😉

four. Vocalisation over and post-production

After the animation is done, it's fourth dimension to tape the voice over. Recording a phonation over can exist very tricky, only it'southward not impossible if yous  accept the right person doing it!

The right phonation artist is someone that can provoke a positive emotion and a strong emotional connectedness with your target audience. So, make sure that you choose a voice role player that has the versatility to play with different tones and inflections, in order to provoke the desired consequence.

A positive connection with your target audience is non just about voice inflection though. Your vocalization actor needs to speak the target language natively, in order to inspire identification in your viewers.

After the vocalism over is recorded, it'due south fourth dimension for the last touches! Colour correction, music and the right sound furnishings will give it a nice and professional finish.

Some examples!

Here are some of our favorite hand-drawn animated videos. Have a await at how all of these elements come to life!

• Spigit

Our friends at Spigit were very happy with their whiteboard-style explainer video, so they decided to talk nearly their experience here:

Whiteboard animation is a i-way route. Because of its high synthesis power, and the way that it translates complex concepts into fun and entertaining videos meant for specific audiences, it's one of the virtually used video styles in online marketing!

It'due south also easier than it looks. The only thing you need is a highly-skilled team with proven experience with this style.

And then, if y'all're interested in including a video like this in your marketing strategy, don't hesitate – the benefits it volition bring to your brand'due south advice are endless. Once you go mitt-fatigued animated, you'll never go back!

Source: https://www.yumyumvideos.com/hand-drawn-animated-video/

Posted by: snowgiviled.blogspot.com

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